Halo sales hit $200 million on first day

Sales hit $200 million on 1st day

Microsoft said its new videogame “Halo: Reach” had racked up $200 million in global sales on its launch day, building strong momentum for the November debut of the Xbox 360 maker’s new gaming system.

“Halo: Reach,” the latest in the blockbuster “Halo” series, is a key title for Microsoft heading into the holiday shopping season when it and archrivals Nintendo and Sony Corp clash with new products and look to reverse a recent sales slump in the $60 billion game industry.

Phil Spencer, vice president of Microsoft Game Studios, said a lack of blockbuster games was to blame for the industry slowdown, and the success of “Halo: Reach” would support Xbox 360 console sales for the world’s biggest software maker. Read more